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THE Authentic CONTENT | AUTOMATION ENGINE

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THE Authentic CONTENT | AUTOMATION ENGINE
THE Authentic CONTENT | AUTOMATION ENGINE

THE WHOLE SYSTEM, IN ONE LINE

Say something true → extract the signal → let systems distribute → let humans connect.

A simple, usable 1–2–3 engine, while preserving the depth underneath.

This is the version creators, editors, VAs, and automation specialists can actually follow without overwhelm.

Meet Signala | Help's you build your own engine

ChatGPT - Signala
Step-by-step system for extracting spoken signal and running an automated content engine.
ChatGPT

OPTION 1: NEW OR EXISTING CONTENT

Core principle: We are not creating content. We are extracting signal.

Everything collapses into three repeatable stages.

STEP 1: ANCHOR & EXTRACT (TRUTH)

This step protects the message and the nervous system.

1. Lock the Anchor (5 minutes)

Before recording or touching any tool, answer one question:

“What is the one thing this content helps someone see, feel, or decide?”

Rules:

  • One offering
  • One audience
  • One core message

If this is unclear, stop.
Nothing else works without this.

2. Choose the Source (New or Existing)

Option A: New raw recording

  • 10–30 minutes
  • Phone, webcam, or Zoom
  • One topic only
  • No script, hooks, or performance

Use when:

  • Energy is fresh
  • Message has evolved
  • You want present-moment truth

Option B: Existing content (default)

  • YouTube videos
  • Podcasts
  • Talks or workshops
  • Zoom calls
  • Courses
  • Instagram Lives
  • Voice notes (5+ min)

Rule:
If it was spoken naturally, it counts.

Reframe:
You are not repurposing.
You are mining signal from lived expression.

3. Prepare the File (2 minutes)

  • Upload raw file (new), or
  • Download/export existing content
  • Trim only obvious dead space
  • Do not polish

File name:
Topic_Date_Source
Example:
Aligned_Offering_May2024_Workshop.mp4

STEP 2: SHAPE & PACKAGE (CLARITY)

This step turns truth into usable assets.

File naming rule:
Topic_Date_Source

Example:
Aligned_Offering_May2024_Workshop.mp4

PHASE 3: FIND VIRAL MOMENTS (SIGNAL MINING)

Tool:
Opus Pro

OpusClip: #1 AI video clipping tool to create viral shorts
OpusClip turns long videos into high-quality viral clips, and publishes them to all social platforms in one click. We help 10M+ creators create and grow faster.
Lewis Howes

Agent-guided instructions:

  1. Upload raw or existing video
  2. Let Opus auto-detect moments
  3. Review clips manually

4. Extract Signal (Opus)

  • Upload video
  • Let AI find moments
  • Manually review

Only keep clips where:

  • Your voice slows or drops
  • You say something unplanned
  • Identity is reframed
  • A belief is gently challenged
  • It feels true, not impressive

Output:

  • 5–20 clips
  • 15–60 seconds each

Ignore:

  • Loud hooks
  • Performative moments
  • Over-edited sections

5. Edit Simply (Choose One Path)

Path A: DIY

  • Clean cuts
  • Light captions
  • Minimal zoom
  • Silence allowed

Goal:
Clarity > polish

Tool:

CapCut AI Video Editor: Smart Online Video Editing with Advanced AI Tools
Edit YouTube and Instagram videos with CapCut’s AI-powered video editor, smart templates, and creative effects. Download CapCut on desktop, mobile, or edit online.
CapCut

Path B: Editor / AI

  • Upload assets to one Google Drive
  • Include Brand_Essence.txt:
    • How it should feel
    • Words to avoid
    • Pacing preferences
    • Visual style notes

B-roll rules:

  • Personal first
  • AI/stock only if needed
  • Never generic “guru” visuals
Rory Callaghan
Video’s delen met vrienden, familie en de rest van de wereld
YouTube

6. Assign Each Clip a Role

Every clip must be one thing only:

  • Identity reframe
  • Pain normalization
  • Belief shift
  • Gentle insight
  • Offering invitation

Mapping logic:
1 offering
→ 1 core message
→ 10–30 short videos

No random posting.
No mixed signals.

The Neuroviral Invitation Video Agent | Offering to Invitation Video & 10 Value Videos
WHY SONA EXISTS Most meaningful work never gets shared. Not because it isn’t valuable, but because it never finds its voice.
Rory CallaghanRory Callaghan

STEP 3: AUTOMATE & ACTIVATE (MOMENTUM)

This step removes friction and creates compound visibility.

7. Load the System (Once)

Final videos go into Google Drive.

Metadata goes into one spreadsheet:

Minimum columns:

  • Video file URL
  • Platform
  • Post order
  • Caption
  • CTA
  • Status (Approved / Scheduled / Posted)

Spreadsheet = command center.

8. Automate Distribution

Automation stack:

  • Google Drive (assets)
  • Spreadsheet (logic)
  • Blotato (posting)
  • n8n (orchestration)
n8n.io - AI workflow automation tool
n8n is a free and source-available workflow automation tool
n8n.ioigordisco
Cloud Application Platform | Render
On Render, you can build, deploy, and scale your apps with unparalleled ease – from your first user to your billionth.
Render

Flow:

  • n8n checks approved rows
  • Sends posts to Blotato
  • Blotato publishes in sequence
  • Status updates automatically

Creators never manually post.

Blotato - AI Content Engine
Blotato combines 8-apps-in-1 to streamline content creation across multiple platforms. You can create new content, repurpose any existing content, manage prompts, schedule and publish posts, generate AI images, cross-post on platforms, and generate high-quality faceless AI videos.So you can focus on your main business, while growing your brand/audience in a few hours per week.
AI Content Engine

9. Activate the Algorithm (Human Layer)

Posting alone does nothing.
Interaction is the signal.

Daily (15–30 min):

  • Reply to comments
  • Leave 5–10 thoughtful comments on aligned creators
  • Reflections only, no pitching

Monthly:

  • Review what resonated
  • Double down on clarity, not volume

This is how algorithms learn who you are for.

THE WHOLE SYSTEM, IN ONE LINE

Say something true → extract the signal → let systems distribute → let humans connect.

You are not becoming a content machine.
You are letting truth travel further, without burning out.

✅ Content Automation Tools Checklist

What you need (and why)

This system is designed so you focus on creation, not posting or managing platforms.

You do not need everything on day one.
Start with the essentials. Add layers only when ready.

🧠 CORE FOUNDATION (REQUIRED)

These tools form the minimum viable system.

☐ Personal Recording Tool

Used to capture your raw voice and ideas.

Options:

You are not performing.
You are speaking naturally.

☐ Clip Extraction Tool

Used to find the strongest moments from long recordings.

Purpose:
Turn one long recording into multiple short, high-signal clips.

☐ Editing Tool (Choose One Path)

DIY option

Delegation option

  • A human video editor
  • Or AI-assisted editing, guided by your brand assets

Rule:
Clarity matters more than polish.

☐ Asset Storage (Source of Truth)

Used for:

  • Raw clips
  • Final videos
  • Photos and brand assets
  • Brand_Essence.txt

This is where everything lives.

📊 CONTROL & ORGANIZATION (REQUIRED)

☐ Metadata Spreadsheet

Used to control captions, order, and automation.

Choose one:

This spreadsheet is your command center.

These tools remove manual posting and mental load.

☐ Scheduling & Publishing Tool

Used to:

  • Schedule posts across platforms
  • Maintain consistency without effort

Posting alone does not drive growth.
Consistency + interaction does.

☐ Automation Orchestrator (Set Up Once)

Used by:

  • A tech or automation specialist

Purpose:
Automatically move content from Drive → Sheet → Blotato.

You do not need to touch this yourself.

📱 PLATFORMS (DESTINATIONS)

Choose one primary platform to focus on for 90 days.

You can post everywhere.
You optimize for one.

🧩 OPTIONAL SUPPORT TOOLS (ONLY IF NEEDED)

These help when working with a team.

☐ Team Communication

☐ Video Review & Approvals

🧭 QUICK START (MINIMUM SETUP)

If you want the simplest possible start, you only need:

☑ Zoom or phone camera
☑ Opus Pro
☑ CapCut or an editor
☑ Google Drive
☑ Google Sheets
☑ Blotato

Everything else can come later.

REMINDER FOR CLIENTS

You are not trying to “keep up with content.”

You are:

  • Saying something true
  • Letting systems distribute it
  • Letting humans connect with it

🧩 Who Sets This Up?

Responsibility & Ownership Chart

This system works because each person does one job well.

Creators stay in creation.
Systems handle distribution.
Support roles keep it running.

👤 CREATOR (YOU)

Primary focus: Voice, truth, and message

You are responsible for:

  • Defining one offering, one audience, one message
  • Recording raw content (new or existing)
  • Approving final edited videos
  • Showing up for light human engagement (or delegating it)

You do not:

  • Manually post content
  • Manage automation tools
  • Optimize algorithms

Your job ends when truth is expressed.

🎬 VIDEO EDITOR

(Human or AI-assisted)

Primary focus: Clean, calm polish without changing voice

Responsible for:

  • Editing clips from Opus Pro outputs
  • Adding captions and light visual cleanup
  • Respecting Brand_Essence.txt
  • Exporting final videos
  • Uploading finished files to Google Drive

They do not:

  • Rewrite your message
  • Add hype, hooks, or trends
  • Decide posting strategy

🤖 TECH / CONTENT AUTOMATION SPECIALIST

(Set up once)

Primary focus: Systems, not content

Responsible for:

  • Setting up Google Drive folder structure
  • Creating or finalizing the metadata spreadsheet
  • Building n8n workflows
  • Connecting Drive → Sheet → Blotato
  • Testing automation and error handling

They do not:

  • Create content
  • Write captions (unless asked)
  • Manage daily engagement

This role is one-time setup + light maintenance.

📅 CHANNEL MANAGER or VA

(Optional but recommended)

Primary focus: Human interaction & consistency

Responsible for:

  • Replying to comments
  • Leaving 5–10 thoughtful comments per day on aligned creators
  • Updating post status if needed
  • Flagging high-performing content

They do not:

  • Sell in comments
  • Change messaging
  • Touch automation logic

This role activates the algorithm through relationship, not volume.

THE SYSTEM (AUTOMATED)

Primary focus: Distribution without friction

Handled by:

  • Google Drive
  • Google Sheets / Excel
  • n8n
  • Blotato

The system:

  • Reads approved content
  • Schedules posts in sequence
  • Publishes across platforms
  • Updates status automatically

No emotions. No burnout. No forgetting.

🔁 AT A GLANCE (SUMMARY)

RoleWhat They DoWhat They Don’t Do
CreatorRecord & approvePost, automate, chase trends
EditorPolish & exportChange message
Automation SpecialistBuild systemTouch content
VA / ManagerEngage & reflectSell or strategize
AutomationDistributeReplace humans

KEY REMINDER FOR CLIENTS

If you’re overwhelmed, it usually means you’re doing someone else’s job.

This system works when:

  • You stay in creation
  • Others stay in their lanes
  • Automation carries the load