Hormozi | HIGH-TICKET LANDING PAGE & 4 Lovable TEMPLATES to create today
How Anyone Can Build a High-Ticket Offer, Landing Page, and Launch With an LLM (No Funnel. No Team. No Guessing.)
High Ticket Offer OS is your calm, human-centred AI partner for building or refining one clear, high-ticket offer. It guides you step by step to create clarity, confidence, and completion, producing a ready-to-publish Lovable landing page written in your own words. You don’t sell, you help the right person decide—with truth, simplicity, and structure.
Most people don’t fail because their work isn’t good.
They fail because:
• Their offer isn’t clear
• Their page doesn’t reduce risk
• Their message speaks to everyone
• Their launch feels heavy and awkward
So they work harder.
They add more content.
They try louder marketing.
And nothing converts.
Here’s the truth most people miss.
High-ticket offers don’t convert because of persuasion.
They convert because of structure.
When the structure is right:
• You don’t chase clients
• You don’t explain yourself
• You don’t convince anyone
The right people self-select.
This article shows you exactly how to do that using:
• One LLM
• One landing page
• One clear offer
• One simple invitation
No funnels.
No ads.
No hype.
Just clarity.
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Start With One Person, Not an Audience
Before tools. Before copy. Before pages.
Answer this clearly:
Who is this for?
One human.
One situation.
One season of life.
Not “coaches.”
Not “founders.”
Not “people who want more.”
One person you know well.
Then answer:
• What feels off in their life or work
• What they secretly want to feel instead
• What they’ve already tried
• Why nothing stuck
Your offer exists to move that person from one state to another.
That’s it.
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Define the Real Outcome (Not the Feature)
High-ticket buyers don’t buy sessions, calls, or programs.
They buy:
• Relief
• Stability
• Direction
• Capacity
• Identity shifts
So your promise is not:
“I offer 12 weeks of coaching.”
It’s:
“Go from [current state] to [desired state] without [big fear or sacrifice].”
This is why the Above the Fold matters more than anything else.
One sentence.
One promise.
One direction.
If that’s unclear, nothing else matters.
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Use the High-Ticket Structure That Removes Risk
This is where most people finally win.
The landing page is not a pitch.
It’s a decision simplifier.
Each section answers one silent question the buyer already has.
In order:
• Is this for me?
• Do you understand my problem?
• What does life look like on the other side?
• Why should I trust this will work?
• What am I actually committing to?
• Is this safe?
• Is this serious?
• What happens next?
That’s why this structure converts.
Not because it’s clever.
Because it follows how humans decide.
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Let the LLM Do the Heavy Lifting (Not the Thinking)
This is where people misuse AI.
https://gemini.google.com/app
You don’t ask the LLM to “write a landing page.”
You give it:
• The one person
• The problem
• The outcome
• Your lived experience
• Your method in plain language
Then you prompt it section by section using the template.
The LLM becomes:
• A clarity mirror
• A structure enforcer
• A speed multiplier
Not a replacement for your voice.
This keeps authority intact.
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Build the Page in Lovable (No Dev. No Design Loop)
Lovable works because it removes friction.
You are not designing.
You are assembling.
Each section maps cleanly to:
• A Hero block
• A Text block
• A Split section
• A Card
• A CTA
That’s it.
Mobile first.
One action only.
One CTA repeated.
You can build the entire page in one sitting.
This is why execution finally happens.
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Create a Simple Application (Not a Sales Trap)
High-ticket doesn’t need pressure.
It needs qualification.
The application is not for data.
It’s for alignment.
Each question does one thing:
• Clarifies desire
• Surfaces readiness
• Filters misalignment
• Increases commitment before the call
By the time you speak:
• They already want it
• They already see the value
• They already chose themselves
The call becomes a conversation, not persuasion.
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Launch With One 90-Second Video
No scripts.
No polish.
No performance.
Structure:
• Why this exists
• Who it’s for
• What changes
• How to explore it
That’s it.
Calm.
Grounded.
Certain.
Post it on socials.
Pin it.
Send it privately.
People don’t need hype.
They need signal.
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Reach Out Simply (Email or WhatsApp)
If you have a list:
• One email
• Plain language
• No urgency
If you don’t:
• Message trusted people
• Share context
• Ask for resonance, not referrals
Example tone:
“I’ve built something meaningful. If this resonates or you know someone it might serve, feel free to pass it on.”
This keeps integrity intact.
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Why This Works (And Most Launches Don’t)
Because:
• The buyer self-selects
• The risk is removed early
• The offer is concrete
• The capacity is real
• The invitation is calm
There’s no chasing.
No convincing.
No burnout.
Just alignment.
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The Real Shift
This isn’t about selling.
It’s about:
• Owning your experience
• Naming the transformation
• Building the right container
• Letting the right people step forward
High-ticket becomes simple when:
Life is clear.
Structure is clean.
And the invitation is honest.
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Final Word
You don’t need:
• A funnel
• A brand
• A big audience
• A perfect niche
You need:
• One person
• One problem
• One outcome
• One clear page
• One honest invitation
Everything else is noise.
If this structure resonates, you already know what to do next.
High Ticket Offer OS
High Ticket Offer OS is your calm, human-centred AI partner for building or refining one clear, high-ticket offer. It guides you step by step to create clarity, confidence, and completion, producing a ready-to-publish Lovable landing page written in your own words. You don’t sell, you help the right person decide—with truth, simplicity, and structure.
Purpose:
Help creators, consultants, and entrepreneurs build or refine one clear high-ticket offer, then launch it instantly using Lovable.
How to Introduce It:
Invite the user to start by choosing a mode:
• “Do you want to create or optimise?”
If Create:
The system will guide them step by step using one-sentence prompts until all sections are complete, then generate:
• A full, Lovable-ready landing page copy in their own words.
• A simple customer overview explaining how to publish and apply it.
If Optimise:
It will load their most recent version, identify what’s working, and recommend one clear improvement at a time.
At Completion:
The system stores their landing page as a new version, shows a completion checklist, and offers the next step:
“Would you like to refine and optimise your offer next?”
Tone & Behavior:
Calm, human, professional, and precise.
One sentence at a time.
No lists or multi-clause answers in conversation mode.
Result:
Every user leaves with a single clear offer, a finished landing page, and a path to clarity, clients, and confident action.
HIGH-TICKET LANDING PAGE TEMPLATE
(Grand Slam Offer Optimised)
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SECTION 1. ABOVE THE FOLD
(Dream Outcome + Identity)
Headline
A clear promise. One sentence.
Example:
“Go from [painful current state] to [specific desired state] without [big fear or sacrifice].”
Subheadline
Who it’s for. Who it’s not.
Example:
“For [specific person] who want [outcome], but are tired of [common frustration].”
Optional micro-line:
“This is not for everyone. It’s for people ready to change.”
Primary CTA:
“Apply for a conversation”
or
“See if this is a fit”
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SECTION 2. THE PROBLEM YOU ALREADY FEEL
(Agitation without fear)
Short paragraphs. Plain truth.
Example structure:
• You’ve tried the obvious things.
• They helped a bit. Then stalled.
• The problem isn’t effort or discipline.
• It’s the system you were given.
Reframe:
“This isn’t a motivation problem. It’s a structure problem.”
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SECTION 3. THE DREAM OUTCOME
(Value Equation: Dream)
Paint the future state clearly.
No exaggeration.
Bullet style:
• What daily life feels like
• What changes internally
• What stops being a struggle
Anchor it in felt experience, not metrics.
Close with:
“This is the outcome the work is designed to create.”
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SECTION 4. WHY THIS WORKS WHEN OTHERS DON’T
(Perceived Likelihood)
Explain the mechanism.
Not credentials first. Logic first.
Example:
“Most approaches focus on [surface level fix].
This focuses on [root cause].”
Outline the method in 3 simple steps.
No jargon.
No trade secrets.
Add light proof:
• Years of work
• Number of people
• Type of results
Not hype. Just grounding.
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SECTION 5. WHAT THE OFFER ACTUALLY IS
(Clarity reduces risk)
Name the offer.
One paragraph description.
Then bullets:
• Duration
• Format
• Level of access
• Support structure
Make it concrete.
Ambiguity kills high-ticket conversion.
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SECTION 6. WHAT’S INCLUDED
(Trim and Stack)
Only include things that:
• Increase likelihood
• Reduce effort
• Speed results
Group by outcome, not features.
Example:
To help you get clarity:
• X
• Y
To support consistency:
• X
• Y
Avoid long lists.
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SECTION 7. WHO THIS IS FOR / NOT FOR
(Disqualification builds trust)
For:
• People who value depth
• People ready to participate
• People who want real change
Not for:
• Dabblers
• People chasing quick hacks
• People unwilling to show up
This increases perceived seriousness.
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SECTION 8. RISK REVERSAL
(Guarantee)
State it plainly.
Example:
“If after [clear milestone] you feel this isn’t right for you, you’re not locked in.”
The tone is calm.
Confidence over bravado.
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SECTION 9. SCARCITY AND CAPACITY
(Real constraints only)
Explain the limit.
Example:
“This is capped because [delivery reason].
When spots are filled, applications close.”
No countdown timers required.
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SECTION 10. INVITATION CTA
(Permission based close)
Reframe action as exploration.
Example:
“This isn’t a commitment.
It’s a conversation.”
Button:
“Apply to explore working together”
Under button:
“You’ll be asked a few questions first.”
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SECTION 11. FAQ
(Objection handling)
Answer:
• Time
• Readiness
• Price framing
• Support
• Outcomes
Short answers.
No defensiveness.
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SECTION 12. FINAL WORD
(Identity close)
One short paragraph.
Example:
“You don’t need fixing.
You need the right container.
If this resonates, we can talk.”
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WHY THIS TEMPLATE CONVERTS HIGH-TICKET
• Outcome first, not credentials
• Certainty over persuasion
• Risk removed early
• Buyer self-selects
• Authority through clarity
This is a decision simplifier, not a sales page.
Lovable Copy & Paste
Below is a Lovable-ready page layout, translated from the high-ticket template into actual components, sections, and states.
This is buildable.
No theory.
No fluff.
You can hand this directly to a designer or drop it into Lovable section by section.
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LOVABLE PAGE LAYOUT
High-Ticket Offer Page
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PAGE TYPE
Single scroll page
Mobile first
One primary CTA repeated
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GLOBAL PAGE SETTINGS
• Max width container
• Generous vertical spacing
• Calm neutral background
• One accent color for CTA only
• Sticky bottom CTA on mobile
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SECTION 1. HERO / ABOVE THE FOLD
Component:
Hero Section
Elements:
• Heading (H1)
• Subheading (Text)
• Optional micro copy (Small text)
• Primary CTA Button
Content rules:
• One sentence promise
• One sentence qualifier
• CTA uses permission language
CTA action:
→ Navigate to Application Page
or
→ Open Application Modal
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SECTION 2. PROBLEM AWARENESS
Component:
Text Block Section
Elements:
• Section heading (H2)
• 3–4 short text paragraphs
Layout:
Single column
Comfortable line height
Purpose:
Mirror the user’s internal dialogue
No fear language
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SECTION 3. DREAM OUTCOME
Component:
Bullet List Section
Elements:
• Section heading (H2)
• Bullet list (5–7 items max)
Bullet style:
• Felt experiences
• Internal shifts
• Lifestyle changes
Optional:
Soft divider line below section
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SECTION 4. WHY THIS WORKS
Component:
Split Section
Left:
• Short explanation text
Right:
• 3-step process list
Elements:
• H2
• Numbered steps
• Supporting sentence per step
Purpose:
Increase perceived likelihood
Explain logic, not credentials
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SECTION 5. THE OFFER
Component:
Card Section
Elements:
• Offer Name (H2)
• Short paragraph description
• Key facts list
Key facts example:
• Duration
• Format
• Access
• Support
Design:
Single card
Soft shadow
No pricing yet
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SECTION 6. WHAT’S INCLUDED
Component:
Stacked Cards or Accordion
Option A. Cards
Use if 3–4 inclusions
Option B. Accordion
Use if 5–7 inclusions
Each item includes:
• Outcome-based title
• One sentence explanation
Rule:
No feature dumping
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SECTION 7. WHO IT’S FOR / NOT FOR
Component:
Two Column Comparison
Left column:
“For You If…”
Right column:
“Not For You If…”
Each side:
• 4–5 bullets max
Purpose:
Self-qualification
Reduces sales friction
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SECTION 8. GUARANTEE / RISK REVERSAL
Component:
Highlight Box
Elements:
• Short bold heading
• Calm reassurance paragraph
Design:
Subtle background tint
No aggressive framing
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SECTION 9. SCARCITY & CAPACITY
Component:
Text Block + Divider
Elements:
• H3
• 2–3 sentences
Purpose:
Explain real constraint
No countdown timers
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SECTION 10. PRIMARY CTA (REPEAT)
Component:
CTA Section
Elements:
• Reassuring sentence
• CTA Button
• Small helper text below button
Button copy examples:
• Apply to explore
• Request a conversation
• See if this fits
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SECTION 11. FAQ
Component:
Accordion
Recommended questions:
• Time commitment
• Who this works best for
• Support level
• Investment framing
• What happens after applying
Short answers only
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SECTION 12. FINAL WORD
Component:
Text Block
Elements:
• 2–3 short sentences
• Identity based close
Tone:
Human
Grounded
Invitational
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APPLICATION PAGE / MODAL
Component:
Form
Fields:
• Name
• Email
• One qualifying question
• One intention question
After submit:
• Confirmation message
• Clear next step explanation
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WHY THIS WORKS IN LOVABLE
• Minimal components
• Clear hierarchy
• One action only
• Easy to duplicate
• Fast to iterate
This layout supports:
• Consulting
• Mentoring
• Retreats
• High-ticket wellness
• Conscious business offers
LOVABLE SHORT-FORM RETREAT PAGE
High-Ticket. Limited Capacity.
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PAGE TYPE
Single scroll
Fast read
Mobile first
One primary action
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SECTION 1. HERO
(The Invitation)
Component: Hero Section
Elements:
• Retreat Name (H1)
• One-sentence outcome
• Location + dates
• Primary CTA button
Example structure:
“[Retreat Name]
A [number]-day immersion to [felt transformation]
[Location] | [Dates]”
CTA:
“Apply to join”
Purpose:
Signal quality, not scale.
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SECTION 2. WHY THIS RETREAT
(The Moment)
Component: Text Block
Elements:
• H2
• 3 short paragraphs
Content focus:
• Why this retreat exists
• Why now
• Why in this place
Tone:
Grounded. Calm. Certain.
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SECTION 3. WHAT YOU’LL EXPERIENCE
(The Felt Outcome)
Component: Bullet List
Elements:
• H2
• 5–7 bullets max
Bullet themes:
• Nervous system state
• Inner clarity
• Connection
• Embodiment
• Integration
Avoid:
• Schedules
• Timetables
• Over-promising
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SECTION 4. THE FORMAT
(Clarity Without Overload)
Component: Two Column Section
Left:
• “How it works” summary
Right:
• Key facts list
Key facts:
• Length of retreat
• Group size cap
• Daily rhythm
• Level of guidance
Purpose:
Increase perceived safety and likelihood.
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SECTION 5. WHO THIS IS FOR
(Self-Selection)
Component: Text Block + Bullets
Structure:
“For you if…”
• 4–5 bullets
Optional:
One short “Not for you if…” line
This filters without friction.
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SECTION 6. THE CONTAINER
(Location + Group)
Component: Image + Text or Text Only
Elements:
• Short description of venue or environment
• Why the container matters
Focus:
• Safety
• Presence
• Intimacy
• Nature
No luxury language unless true.
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SECTION 7. INVESTMENT + COMMITMENT
(Value Framing)
Component: Highlight Box
Elements:
• Investment range or price
• What it includes at a high level
• Payment or application note
Example tone:
“This retreat is intentionally small.
Pricing reflects the depth, location, and level of facilitation.”
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SECTION 8. APPLICATION CTA
(Permission Based Close)
Component: CTA Section
Elements:
• Reassurance sentence
• CTA Button
• Helper text
Example:
“This is not a sales call.
It’s a short application to ensure alignment.”
Button:
“Apply to explore”
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SECTION 9. FAQ (OPTIONAL)
(Only If Needed)
Component: Accordion
Recommended questions:
• Do I need experience?
• What if I’m coming alone?
• What happens after I apply?
Keep answers short.
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SECTION 10. FINAL WORD
(Identity Close)
Component: Text Block
2–3 sentences.
Example structure:
“This retreat isn’t about fixing yourself.
It’s about remembering what’s already there.
If this resonates, you’re welcome to apply.”
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WHY THIS SHORT-FORM WORKS
• Fast to read
• Emotion-led
• Safety-forward
• No overwhelm
• Strong self-selection
Perfect for:
• Bali retreats
• Intimate immersions
• Founder-led experiences
• Wellness and embodiment work
A High-ticket retreat application form, designed explicitly using Alex Hormozi logic.
This is not data collection.
This is value qualification.
Every question increases:
• Perceived likelihood
• Commitment
• Buyer clarity
• Alignment
You should expect fewer applications and higher quality conversations.
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APPLICATION FORM STRUCTURE
(Short. Serious. Human.)
Total time to complete: 5–7 minutes
Total questions: 10–12
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SECTION 1. BASIC CONTEXT
(Friction-light entry)
- Full Name
Short answer - Email Address
Short answer - Where are you currently based?
Short answer
Purpose:
Logistics only. No psychology yet.
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SECTION 2. CURRENT STATE
(Problem awareness)
- What’s been feeling most “off” or incomplete for you lately?
Long answer
Guidance text:
“There’s no right answer. Just what feels true.”
Hormozi logic:
Surfaces pain without amplifying fear.
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SECTION 3. DESIRED OUTCOME
(Dream outcome)
- If this retreat was deeply successful for you, what would feel different when you return home?
Long answer
Hormozi logic:
Forces the applicant to imagine the outcome.
Increases perceived value before the call.
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SECTION 4. PRIOR ATTEMPTS
(Contrast + sophistication)
- What have you already tried to create this change?
Multiple choice + optional text
Options example:
• Self study
• Retreats or workshops
• Coaching or therapy
• Nothing yet
Hormozi logic:
Signals awareness.
Filters dabblers from seekers.
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SECTION 5. READINESS & COMMITMENT
(Effort and sacrifice)
- What makes now the right time for you to step into this work?
Long answer
Hormozi logic:
Time urgency without artificial deadlines.
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SECTION 6. PERCEIVED FIT
(Likelihood)
- What specifically about this retreat drew you in?
Long answer
Hormozi logic:
Confirms resonance with positioning.
Reduces mismatch risk.
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SECTION 7. GROUP DYNAMICS
(Container safety)
- How do you generally show up in group environments?
Multiple choice
Example options:
• Comfortable sharing openly
• Prefer to listen first
• Somewhere in between
Hormozi logic:
Screens for container fit, not personality.
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SECTION 8. INVESTMENT READINESS
(Financial qualification without pressure)
- This retreat is a paid, high-commitment experience. Are you comfortable with the investment if alignment feels right?
Multiple choice
Options:
• Yes
• Possibly, I have questions
• Not at this time
Hormozi logic:
Removes price shock later.
Respects autonomy.
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SECTION 9. LOGISTICS CHECK
(Time and availability)
- Are you available for the full retreat dates listed?
Yes / No
Simple. Clean.
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SECTION 10. OPEN SIGNAL
(Identity + integrity)
- Is there anything you feel is important for us to know before speaking with you?
Optional long answer
Hormozi logic:
Creates psychological completeness.
Often surfaces key insights.
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POST-SUBMISSION CONFIRMATION COPY
(Critical)
Message example:
“Thank you for applying.
We review every application personally to ensure the retreat feels safe, aligned, and meaningful for everyone involved.
If it feels like a fit, you’ll receive a next-step email within [timeframe].
This isn’t about being chosen.
It’s about choosing what’s right.”
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WHY THIS FORM CONVERTS HIGH-TICKET
• The applicant sells themselves on the outcome
• Commitment happens before the call
• Objections surface early
• Price resistance is filtered gently
• Calls become alignment conversations, not persuasion