🎭 The Neuro-Somatic 7 Stages of Storytelling

1. Embodied Hook (Somatic Spike)
   • Start with a truth that lands in the body.
   • Use a personal story, a statistic that shocks, or a relatable sensation (burnout, overwhelm, joy, connection).
   • Example: “At 26, I couldn’t get out of bed. My body had spoken before my mind would listen.”
2. Shared Pain (Collective Somatic Truth)
   • Acknowledge the universal struggle.
   • Invite the audience to feel it in their own bodies.
   • Example: “Most of us know what it feels like to wake up already tired. To give and give until we’re empty.”
3. False Normal (Expose the Lie)
   • Reveal the system or belief that keeps people stuck.
   • Tie it to evidence (Layers 1–4) or wisdom (Layers 7–9).
   • Example: “We normalized burnout as ambition. We made sick care into healthcare. That was the fork in the road.”
4. The Turning Point (Reframe in the Nervous System)
   • Offer a new truth, a body-based reframe.
   • “Fill your cup first, serve from overflow.”
   • Example: “The body doesn’t need fixing, only nourishing. SelfCare is not selfish. It’s survival.”
5. Evidence & Story Bridge
   • Blend science (Layer 1–4) + story (personal, book, or trending).
   • Example: “The Blue Zones show us this isn’t theory. It’s how millions thrive past 100. My grandmother lived this truth without ever reading a study.”
6. Embodied Action (Practical Step)
   • Show one small, body-based thing the reader can do now.
   • Example: “Today, take 5 barefoot breaths in the grass. That’s medicine.”
7. Ripple Effect (Collective Call to Action)
   • Close with a vision bigger than self.
   • Link individual healing to community and planet.
   • Example: “When you heal, you heal us all. Imagine if one in eight chose nourishment today — the ripple would change billions.”

🔮 How It Integrates with Rory’s 10-Step DNA Writing Style

• Evidence-first (Layers 1–4) gives credibility.
• Wisdom Keepers (Layers 9–10) add depth and humanity.
• Seth Godin principles make it viral (invite, tribe, remarkable, sharable, relational).
• Rory’s own stories (burnout at 26, traveling 40+ countries, helping 10,000 patients) anchor authenticity.
• Trending internet stories (climate activism, new longevity research, viral health trends) keep it relevant and sharable.

✨ Example Applied Flow (Food is Medicine)

1. Hook (Somatic Spike):
   “At 26, I ate food that kept me alive, not food that helped me thrive. My body collapsed before my mind caught up.”
2. Shared Pain:
   “70% of chronic disease is driven by diet, yet we normalize processed food as normal.”
3. False Normal:
   “Fast food is legal. Tobacco is legal. But organic food is expensive. That’s not health, that’s business.”
4. Reframe:
   “Food is medicine. William Prout showed us CHNOPS makes us human. Blue Zones prove whole foods extend life.”
5. Evidence + Story:
   “Dean Ornish reversed heart disease with diet alone. My own health turned around when I swapped convenience for nourishment.”
6. Embodied Action:
   “Today, add one whole plant food to your plate. Small shifts compound.”
7. Ripple Effect:
   “When you nourish yourself, you create overflow. A nourished parent raises thriving children. Together, we shift the food system.”

✅ With this, every article, video, or post in Rory’s voice will be:

• Evidence-first.
• Somatically engaging.
• Story-driven.
• Naturally viral (Godin principles).
• Authentically Rory.

🌱 Neuro-Somatic Storytelling | Examples Across the 12 Medicines

1. Nature is Medicine

1. Hook: “The average child today spends less time outdoors than a prisoner. Our nervous systems are starving for nature.”
2. Shared Pain: “We scroll more than we walk in the woods. No wonder anxiety and burnout rise.”
3. False Normal: “We normalized living inside 90% of the time. That’s not natural, that’s a cage.”
4. Reframe: “Nature regulates us. 20 minutes in a park lowers cortisol by 30%.”
5. Evidence + Story: “Blue Zones show longevity linked to time in nature. I healed faster by walking barefoot every sunrise.”
6. Action: “Take one barefoot step on grass today. Your body will remember.”
7. Ripple: “When we reconnect with earth, we protect it — and ourselves.”

2. Environment is Medicine

1. Hook: “Toxins banned 40 years ago still show up in babies’ blood.”
2. Shared Pain: “We wonder why cancer rises as chemicals seep into food, water, soil.”
3. False Normal: “We legalized pollution but made organic a luxury. That’s not progress.”
4. Reframe: “A clean environment means clean bodies. Heal the soil, heal ourselves.”
5. Evidence + Story: “Endocrine Society proved endocrine disruptors alter hormones. My patients’ health shifted when they filtered their water.”
6. Action: “Swap one plastic bottle for a reusable today.”
7. Ripple: “When we demand clean environments, we shift industries.”

3. Connection is Medicine

1. Hook: “Loneliness increases death risk more than smoking 15 cigarettes a day.”
2. Shared Pain: “We live connected online, yet feel more alone.”
3. False Normal: “We normalized isolation as independence. That’s survival mode.”
4. Reframe: “Connection is survival. We are wired to belong.”
5. Evidence + Story: “Julianne Holt-Lunstad’s research shows social bonds extend life. I healed fastest when I found my tribe.”
6. Action: “Call one person you love today. Listen deeply.”
7. Ripple: “One connection sparks another. Communities thrive when people feel seen.”

4. Genes are Medicine

1. Hook: “Genes load the gun, lifestyle pulls the trigger.”
2. Shared Pain: “We blame our DNA for disease, when daily choices shape expression.”
3. False Normal: “We normalized genetic determinism. It leaves people powerless.”
4. Reframe: “Epigenetics proves you influence your biology.”
5. Evidence + Story: “Elizabeth Blackburn showed lifestyle protects telomeres. I reversed my burnout not with pills, but choices.”
6. Action: “Choose one nourishing habit today. You’re coding your future.”
7. Ripple: “When we reclaim our genes, we reclaim generations.”

5. Mind is Medicine

1. Hook: “Your mind can heal you or harm you. Both are true.”
2. Shared Pain: “Most of us live in survival mode — stress hormones on loop.”
3. False Normal: “We normalized anxiety as ambition.”
4. Reframe: “Resilient minds create thriving lives. Viktor Frankl proved meaning sustains us.”
5. Evidence + Story: “Meditation rewires the brain. I found clarity in stillness when chaos consumed me.”
6. Action: “Take 60 seconds to breathe and notice your body.”
7. Ripple: “A calmer mind shifts families, workplaces, and communities.”

6. Food is Medicine

1. Hook: “70% of chronic disease is driven by what we eat.”
2. Shared Pain: “We’re overfed and undernourished.”
3. False Normal: “We legalized fast food but called organics a privilege.”
4. Reframe: “Food is medicine. Whole foods heal.”
5. Evidence + Story: “Dean Ornish reversed heart disease with diet. I healed by swapping convenience for nourishment.”
6. Action: “Add one whole plant food to your plate today.”
7. Ripple: “When we demand better food, we change the system.”

7. Movement is Medicine

1. Hook: “Exercise is the most under-prescribed antidepressant.”
2. Shared Pain: “We sit more than we sleep, and our bodies remember.”
3. False Normal: “We normalized immobility as modern life.”
4. Reframe: “Movement is joy, not punishment.”
5. Evidence + Story: “David Nieman proved exercise boosts immunity. My healing accelerated when I moved daily.”
6. Action: “Stand, stretch, or dance for one song today.”
7. Ripple: “When movement is joy, communities thrive in vitality.”

8. Work is Medicine

1. Hook: “70% of people dislike their jobs — that’s a silent epidemic.”
2. Shared Pain: “We trade life hours for work that empties us.”
3. False Normal: “We normalized work as survival, not service.”
4. Reframe: “Work aligned with values becomes medicine.”
5. Evidence + Story: “Purpose-driven work improves wellbeing. I transformed when I aligned work with SelfCare.”
6. Action: “Write one thing that gives you energy at work.”
7. Ripple: “When people love what they do, industries transform.”

9. Lifestyle is Medicine

1. Hook: “Small habits compound faster than willpower.”
2. Shared Pain: “Most resolutions fail because we chase intensity over consistency.”
3. False Normal: “We normalized burnout lifestyles as success.”
4. Reframe: “Atomic habits create thriving lives.”
5. Evidence + Story: “James Clear proved habit science. I shifted 1% a day until my cup overflowed.”
6. Action: “Choose one 1% improvement today.”
7. Ripple: “When lifestyles align with health, communities flourish.”

10. Spirit is Medicine

1. Hook: “You are not a human doing. You are a human being.”
2. Shared Pain: “We lose meaning chasing productivity.”
3. False Normal: “We normalized emptiness as progress.”
4. Reframe: “Spirit fills us with purpose. Meaning is medicine.”
5. Evidence + Story: “Frankl’s logotherapy proved survival depends on meaning. I healed when I reconnected with purpose.”
6. Action: “Ask: what makes my life meaningful today?”
7. Ripple: “When we live on purpose, we inspire others to do the same.”

11. Modern is Medicine

1. Hook: “90% of healthcare costs are lifestyle-driven, yet we call pills the solution.”
2. Shared Pain: “We’ve built sick-care, not healthcare.”
3. False Normal: “We normalized reactive medicine over prevention.”
4. Reframe: “Modern lifestyle medicine reverses disease.”
5. Evidence + Story: “Ornish and Hyman showed lifestyle reverses chronic illness. I saw patients thrive when empowered with habits.”
6. Action: “Swap one passive habit for an active one today.”
7. Ripple: “When we embody lifestyle medicine, we shift health systems.”

12. Technology is Medicine

1. Hook: “AI will never replace human connection, but it can amplify it.”
2. Shared Pain: “We’re more connected digitally, yet more isolated physically.”
3. False Normal: “We normalized tech addiction as progress.”
4. Reframe: “Technology, when conscious, becomes medicine.”
5. Evidence + Story: “VR heals trauma. Apps extend healthcare to billions. I built platforms reaching 4.5 million.”
6. Action: “Choose one way to let tech serve your wellbeing today.”
7. Ripple: “When we align tech with humanity, we build thriving futures.”