Title: [Primary Keyword]: [Emotional Benefit / Identity Reframe]

Meta Description: [1–2 sentences: identify the silent tension + promise of transformation]

🔥 HOOK 1 – Subconscious Spike (Identity Reframe)

• Open with a sharp truth or surprising reframe.
• Pattern: “You don’t have ___, your body just doesn’t feel ___.”
• Example: “You’re not burned out. Your nervous system just doesn’t feel safe.”

🧨 HOOK 2 – Emotional Curiosity / Pain Point Stack

• Name the illusion of “success” or “normal” that hides quiet suffering.
• Stack 2–3 relatable pain points.
• Example: “You do everything right… but still feel exhausted. You built the dream life… but still feel unfulfilled.”

🧠 HOOK 3 – Hidden Somatic Truth

• Drop a biology/soma-based truth that disrupts a false normal.
• Example: “Most people treat burnout with sleep. But your body can’t rest when it doesn’t feel safe.”

🌱 CORE MESSAGE – Magic Epiphany

• Deliver the breakthrough: when the body feels safe/connected, health flows without force.
• Ground in science (Layer 1–4) → ancient wisdom → lived story.
• Example: “When your nervous system feels safe, clarity and connection return on their own.”

🔁 CLOSE LOOPS (3 → 2 → 1)

• Loop 3: Dissolve the biggest fear. “Your body isn’t broken. It’s protecting you.”
• Loop 2: Dissolve the illusion of success. “Success without safety is still survival.”
• Loop 1: Dissolve shame. “It was never your lack of discipline. It was your nervous system asking for care.”

🌀 CTA – Somatic Action Cue

• Offer ONE thing they can do within 24 hours to shift state.
• Pattern: “Before you ___ tomorrow, try this: ___.”
• Example: “Before checking your phone, take 3 breaths and ask your body: ‘What do you need today?’”

(Book CTA woven gently: “This is one of many simple yet powerful pivots I unpack in SelfCare: Lifestyle Medicine for the People.”)

🌱 The SelfCare Framework (One Thing Today)

Anchor with Rory’s 4-part ripple method:

1. LEARN — [One scientific/wise truth revealed in the blog]
2. DO — [One practical daily step they can try immediately]
3. EMBODY — [Identity reframe: “I am the type of person who…”]
4. TEACH — [Encourage ripple: share with one person, create impact beyond self]

📚 References

• Layer 1–4: Systematic reviews, peer-reviewed evidence.
• Layer 5–7: SelfCare Book + 12 Medicines.
• Layer 8–10: Wisdom Keepers, DNA Council.

(Always close with Rory’s reminder: “SelfCare is not selfish. Fill your cup first, serve from overflow, ripple change outward.”)

✅ Summary

This template ensures every piece of writing:

1. Spikes subconscious identity tension
2. Opens emotional loops
3. Delivers somatic truth + science
4. Closes loops with clarity + relief
5. Ends with a somatic CTA
6. Installs the SelfCare framework (Learn–Do–Embody–Teach)
7. Ripples personal → collective change

✍️ Rory Callaghan Blog Prompt Guide (Step‑by‑Step)

0) Briefing Inputs (fill these once)

• Topic / Primary Keyword: [e.g., Blue Zones longevity]
• Target Reader: [e.g., high‑performing women feeling burnout]
• Silent Tension (unspoken pain): [e.g., “I’m doing everything right but still feel off”]
• Somatic Truth (body‑based): [e.g., safety precedes clarity]
• Core Evidence (links/titles): [systematic reviews, guidelines, 1–3 key papers]
• One Action in 24h: [e.g., 30‑min outdoor walk with a friend]
• Identity Reframe: [e.g., “I create safety first, then I act”]
• Ripple Recipient: [who they’ll share with today]

1) Title

Prompt:
“Write 5 title options in Rory Callaghan’s voice. Use an identity reframe + emotional benefit. Stay under 70 characters.
Primary keyword: [KW]. Reader: [target]. Silent tension: [tension]. Examples styles:

• ‘[KW]: You’re Not Broken — You’re Just [Reframe]’
• ‘[KW] That Actually Lasts: [Benefit] Without [Common Struggle]’”

Quality check: Would you click it on your worst day? Does it name relief?

2) Meta Description

Prompt:
“Write a 150–160 character meta description with the primary keyword, tension, transformation, and one clear benefit. Keep it specific and grounded.”

Quality check: Uses primary keyword + promises relief + tangible value.

3) HOOK 1 — Subconscious Spike (Identity Reframe)

Prompt:
“Write 1–2 sentences that reframe identity/diagnosis to reduce shame.
Pattern: ‘You don’t have [label]. Your body just doesn’t feel [need].’
Topic: [KW]. Tension: [tension]. Keep it visceral and compassionate.”

Quality check: Does it disarm shame and create instant curiosity?

4) HOOK 2 — Emotional Curiosity / Pain‑Point Stack

Prompt:
“Write 2–4 short lines that expose the illusion of ‘doing everything right’ while still feeling off. Make it specific to [target].”

Quality check: Reader should feel seen: “that’s me.”

5) HOOK 3 — Hidden Somatic Truth

Prompt:
“Write 1–2 lines that deliver a body‑based truth contradicting mindset culture.
Pattern: ‘Most people ___ to escape. But true self‑care ___.’
Somatic truth: [truth].”

Quality check: Shifts focus from willpower → safety/body signals.

6) Core Message — Magic Epiphany (with Evidence)

Prompt:
“Write a 120–180 word ‘aha’ that explains the mechanism in simple language (no jargon), grounded in Level‑1–4 evidence.

• Core mechanism: [e.g., nervous system safety precedes clarity]
• Cite/anchor: [evidence sources]
• End with a hopeful line: ‘When [body feels safe], [benefit] returns without force.’
  Voice markers to weave: ‘SelfCare is not selfish,’ ‘fill your cup first,’ ‘serve from overflow,’ ‘ripple effect.’”

Quality check: Simple, scientific, and hopeful. Would a 12‑year‑old get it?

7) Close Loops (3 → 2 → 1)

Prompt:
“Write 3 short lines that dissolve tension in reverse order:

• Loop 3 (fear): ‘Your body isn’t broken. It’s ___.’
• Loop 2 (success illusion): ‘Success without ___ is still ___.’
• Loop 1 (shame): ‘It was never your ___. It was your ___ asking for care.’
  Customize to [KW], [target], [tension]. Keep each line under 14 words.”

Quality check: Reader should feel relief + permission.

8) CTA — Somatic Action Cue (One Thing in 24h)

Prompt:
“Offer one tiny embodied action they can do within 24 hours.
Pattern: ‘Before you [habit] tomorrow, try this: [micro‑practice].’
Use the pre‑chosen action: [one action in 24h]. No sales pitch in this line.”

Quality check: Can a tired person do it in 60 seconds? Y/N.

9) SelfCare Framework (End‑Only, Action Block)

Prompt:
“Write the final action block using Rory’s SelfCare framework (keep it concise, end‑only):
LEARN — Summarize one evidence‑backed truth from this post (cite plainly).
DO — Repeat the single action in 24h: [one action].
(Weave gentle book CTA: ‘This is one of the simple practices in SelfCare: Lifestyle Medicine for the People.’)
EMBODY — Identity statement starting with ‘I am the type of person who…’ → [identity reframe].
TEACH — Invite them to share this with [ripple recipient] today.”

Quality check: Clear, doable, identity‑level, ripple‑oriented.

10) References (Science‑First)

Prompt:
“List 2–5 references prioritized by:

1. Systematic reviews/guidelines/landmark reports,
2. Recent peer‑reviewed studies,
3. SelfCare Book + 12 Medicines,
4. Wisdom Keepers (optional).
   Use plain, non‑academic formatting (title, journal/source, year).”

Quality check: Evidence precedes opinion. No hype.

11) Compile the Blog (Full Draft)

Prompt:
“Combine steps 3–10 into a 900–1,300 word blog in Rory Callaghan’s voice: heart‑led, clear, evidence‑first, practical.
Rules:

• Short, sharp sentences. Active voice.
• No jargon; explain mechanisms simply.
• Gentle book CTA only in the action block.
• End with the SelfCare framework (LEARN–DO–EMBODY–TEACH).
• Include 3–5 references at the end.”

Quality check: Does it (1) spike tension, (2) ground in evidence, (3) land in one action today?

12) Optional: Social + Video Spinoffs

Carousel Prompt:
“Turn the blog into 8 slides: H1 hook, pain stack, somatic truth, core epiphany, loops 3→2→1, single action, SelfCare framework.”

Short‑Form Video Prompt (60–90s):
“Write a script with 3 hooks → 1 epiphany → close loops 3→2→1 → somatic CTA. Keep lines under 12 words. Spoken, warm, grounded.”

Guardrails (bake into every prompt)

• Language: simple, human, compassionate.
• Tone: warm, inclusive (“we,” “together”).
• Evidence: name uncertainty if evidence is limited.
• Ethic: no shame, no fear‑mongering. Empowerment only.
• Anchors to sprinkle: fill your cup first, serve from overflow, SelfCare is not selfish, ripple effect, The Rising Billions.