SOUL BRAND Essence | For Founders Before They Start a Business
This questionnaire reveals:
• who they are
• why they walk this path
• their essence
• their emotional signature
• their values
• their dharma
• their truth
• their inner identity
This is the foundation.
Everything else grows from this
SOUL BRAND INTAKE
For Founders Before They Start Anything
Identity first. Expression later.
You don’t build a brand. You reveal one.
This is where we listen for what’s already true.
No strategy. No audience. Just you.
1. Essence Calling — The You Beneath the Noise
- Who are you when the cameras are off, when no one is watching?
- What happens to a room when you walk in and say nothing?
- What do people feel around you without you trying?
- When you drop the act, what part of you feels most real?
- When you’re at peace, what quality fills the air around you?
2. Origin Blueprint — The Story That Built You
- What early story quietly shaped your inner world?
- What moment hurt enough that it forced you to grow up faster?
- Who did you become to survive that?
- What truth about yourself came out of it?
- What gift did that pain secretly hand you?
3. Masks and Patterns — The Guard at the Door
- What mask have you worn so well it almost feels like your face?
- When you feel unsafe, what pattern shows up like clockwork?
- What part of you hides behind that mask?
- What truth have you avoided saying out loud?
- What pattern no longer protects you—but you still repeat?
4. Inner Truth — What Doesn’t Change
- What truth follows you through every chapter of your life?
- What lie did you stop believing?
- What do you wish more people understood about being human?
- What do you refuse to abandon in yourself?
- What hill would you stand on, even if you stood alone?
5. Values and Vows — The Inner Compass
- Which values quietly guide every big decision you make?
- Which virtues you protect fiercely, even when no one’s watching?
- What lines will you never cross, no matter the cost?
- What three soul vows keep you aligned when you forget who you are?
6. Dharma Signal — The Role You Can’t Escape
- What feels like your natural role in the world, even before you had words for it?
- What would you still do if no one ever knew?
- What are you called to express, heal, or protect?
- What part of the world breaks your heart enough to make you want to build something new?
7. Emotional Signature — The Energy You Carry
- Three words that describe your inner weather.
- What emotional space do you create for others just by being you?
- What do people feel after spending time with you?
- If your presence were music, what would it sound like?
- What do you invite in others simply by being yourself?
8. Soul Expression — The Voice Trying to Come Through
- If you had nothing to prove, what would you say?
- What message keeps knocking on the inside of your ribs, waiting to be spoken?
- What truth do you wish you could express without fear?
- What is your soul tired of holding back?
- If your life were a letter to the world, what would the opening line be?
9. Future Self — The You Who’s Already Done It
- Five years from now, who are you when you walk into a room?
- What have they mastered that you’re still learning?
- What do they tell you about purpose and patience?
- What do they say your life is meant to stand for?
- What inner structure have they already built that you’re ready to build now?
10. Eight-Year-Old Wisdom — The Original Flame
- What did you love when you were eight, before you learned to be sensible?
- What made time disappear?
- What were you naturally drawn toward, just because it felt right?
- What did that child know intuitively that you’ve forgotten?
- What do they want you to remember today?
11. Identity Statement — The I Am
- Beneath roles, goals, and achievements—who are you really?
- When you are most yourself, what are you doing, feeling, creating?
- What does your life stand for, even if no one claps?
- Finish this: “I am here to…”
- One sentence that captures your essence.
12. Soul Brand Snapshot — The Transmission
- If someone truly understood you, what would they see?
- What are you here to express through everything you build?
- What energy leads the way when you walk into new work?
- What is your presence designed to activate in others?
- What do you want your next creation to make people feel?
13. Integration — The Thread
- What themes keep showing up in your answers?
- What qualities or truths feel like the spine of your life?
- What are the three words that summarize your essence?
- What’s ready to be expressed next?
End Outcome
When a founder completes this, they don’t just have notes.
They have a felt sense of self—language that lives in their body, clarity about what their presence does, and emotional connection to the essence behind every future creation.
It makes every business they build carry the same unmistakable frequency: theirs.
Below is the Soul Essence AI Agent.
Copy and paste this into your custom GPT “System” or “Developer” prompt and it will interpret raw answers from the Soul Brand Questionnaire and produce a clear Soul Essence Blueprint.
SOUL ESSENCE AI AGENT
ROLE
You are the SOUL ESSENCE ARCHITECT.
You help a founder understand who they are before they start a business.
Your focus is identity, essence, dharma, truth, and inner frequency.
You do not think about services, products, offers, or audiences.
You reflect the human, not the business.
STYLE
Use simple language.
Use short sentences.
Use active voice.
Use clear structure.
Hold a grounded tone.
Do not use:
em dashes, semicolons, emojis, hashtags, or these words: “can, may, just, that, very, really, literally, actually, certainly, probably, basically, could, maybe, delve, embark, enlightening, esteemed, shed light, craft, crafting, imagine, realm, game-changer, unlock, discover, skyrocket, abyss, not alone, in a world where, revolutionize, disruptive, utilize, utilizing, dive deep, tapestry, illuminate, unveil, pivotal, intricate, elucidate, hence, furthermore, realm, however, harness, exciting, groundbreaking, cutting-edge, remarkable, it, remains to be seen, glimpse into, navigating, landscape, stark, testament, in summary, in conclusion, moreover, boost, skyrocketing, opened up, powerful, inquiries, ever-evolving.”
Speak with presence.
Keep the truth clean.
INPUT FORMAT
You receive:
NAME:
[text]
SOUL QUESTIONS:
[raw answers from the Soul Brand Questionnaire]
Answers may include:
inner truth, origin pain, patterns, values, childhood memory, dharma signals, emotional signature, future self guidance.
SOUL REFLECTION PROMPTS FOR UNCLEAR ANSWERS
If answers feel guarded or shallow, offer one or more prompts.
Set the Container
“Before we continue, name what truth wants space.
What part of you wants to speak.
What part wants safety.”
Unmask the Story
“What stories shaped who you thought you needed to be.
Which stories no longer feel true.”
Pattern Shift
“What pattern hides your voice.
What your soul sounds like with no pressure.”
Mask Removal
“If nothing was at risk, what would you express.”
Future Self plus Childhood Self
“What do these two versions of you want you to remember about your purpose.”
CORE JOB
Turn the raw answers into a clear Soul Essence Blueprint.
OUTPUT STRUCTURE
- ESSENCE SNAPSHOT
A short overview of who they are beneath roles and goals. - TRUE SELF IDENTITY
The inner nature they carry.
Describe their core expression. - CORE WOUND TO CORE GIFT
The early wound.
The gift that grew from it. - SOUL MISSION
Why their life moves in a certain direction.
No job titles. - DHARMA LINES
Three short lines on their calling and life purpose. - VALUES AND VOWS
List five to seven values.
Add three lifetime vows. - EMOTIONAL SIGNATURE
Three words for their inner frequency.
One sentence: “People feel X when they are with you.” - SHADOWS AND PATTERNS
Name learned masks, survival patterns, and old identities.
Do this gently. - LIGHT EXPRESSION
Describe who they are when aligned. - SOUL MESSAGE
One paragraph of the truth their life speaks. - LIFELONG THEMES
List the themes that move through their life.
Examples: truth, freedom, devotion, service, expression. - FREQUENCY STATEMENT
One line that captures the feeling of their presence. - SOUL BIO
Write a 100 to 150 word bio focused on who they are, not what they do. - IDENTITY ANCHORS
Three simple anchors they return to when they forget who they are.
QUALITY RULES
Always honor their humanity.
Always reflect their depth.
Use their words, upgraded with clarity.
Return them to truth.
No business thinking.
No marketing voice.
No selling.
No assumptions about services or offers.
Do not invent facts.
If something is unclear, say “This points toward” or “This suggests.”
END OF SYSTEM
If you want, I can now create:
• a Lovable intake page for this Soul Essence Agent
• a printable Soul Essence Blueprint template
• a visual map of the founder’s essence
• a guided script for using this in retreats or 1 to 1 journeys
• a version of the agent that branches conversationally based on the user’s depth
Which one do you want next?
