Selling Physical Products (Like a Book) on TikTok Shop | SelfCare Book as an example
TikTok Shop launched globally in September 2023 and quickly scaled—brokered $33 billion in GMV in 2024, with about $9 billion from the U.S. market alone.
About 58% of TikTok users shop directly in-app—roughly 700–900 million shoppers globally.