Rewilding Adults Life Lab Gardens | Grow food, Grow skills, Grow community
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BUSINESS PLAN
Project Name: LifeLab Gardens
Tagline: Grow food. Grow skills. Grow community.
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FOUNDER PROFILE
This business suits someone who:
• Loves nature and hands-on work
• Has basic gardening knowledge
• Cares about families and children
• Enjoys teaching in small groups
• Wants meaningful income, not corporate scale
• Values regeneration over extraction
Ideal founder example:
A 35-year-old parent or wellness facilitator
Lives in a suburban or semi-rural area
Has access to one farm, community garden, or backyard space
Wants to earn $6K to $12K per month with integrity
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VISION
To restore practical life skills through food.
Not anti-school.
Not anti-system.
Pro skills.
Pro agency.
Pro community.
Long-term vision:
A network of certified LifeLab Hosts running food, water, and repair skill programs in schools, farms, and communities.
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THE CORE PROBLEM
Parents feel:
• Disconnected from food
• Overwhelmed by screens
• Concerned about health
• Lacking practical skills
• Isolated from community
Children lack:
• Food literacy
• Practical skills
• Connection to nature
• Sense of agency
Communities lack:
• Shared physical spaces
• Intergenerational skill exchange
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THE SOLUTION
LifeLab Gardens runs structured, repeatable programs:
- 12-Week Garden to Table Program
For families and children
Weekly 2-hour session
Hands-on only - Monthly Farm Experience Days
Pick food
Cook together
Eat together - Home Garden Starter Consult
Help families install simple systems - Teacher and Host Training
Train others to replicate the model
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TARGET CUSTOMER
Primary:
Purpose-driven parents
Aged 28 to 45
Middle-income
Concerned about health and environment
Willing to invest in their children
Secondary:
Private schools
Alternative schools
Community centers
Restaurants wanting experiential events
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PRODUCT STRUCTURE
ENTRY OFFER
7-Day Grow at Home Challenge
Low cost or free
Online with simple tasks
CORE OFFER
12-Week Garden to Table Program
Price example:
$600 per child
20 children per cohort
Revenue per cohort: $12,000
Two cohorts per quarter = $24,000
Four quarters = $96,000 gross
EXPERIENCE DAYS
Ticket price: $120 per adult
$60 per child
40 attendees average = ~$4,000 per event
Run 2 per month = $8,000 monthly potential
CONSULTING
Home Garden Setup
$500 to $1,500 per family
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REVENUE TARGET MODEL
Year 1 Conservative
• 4 cohorts of 20 kids = $48,000
• 12 farm events = $48,000
• 20 home consults at $1,000 = $20,000
Total potential revenue: $116,000
Costs:
• Venue rent or farm partnership
• Insurance
• Basic tools
• Marketing
• Assistant support
Net margin target: 50 percent
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MARKETING STRATEGY
Channel 1
Instagram and local Facebook groups
Show children planting, cooking, harvesting
Channel 2
Partnerships with schools and PTAs
Channel 3
Farm collaborations
Channel 4
Word of mouth and community referrals
Content themes:
• Food does not come from a store
• Kids who grow food eat better
• Skills reduce anxiety
• Nature regulates the nervous system
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OPERATIONS MODEL
Weekly rhythm:
Monday
Content and marketing
Wednesday
Garden session
Saturday
Family workshop
Monthly
Farm experience day
Keep it simple. Repeatable. Seasonal.
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IMPACT METRICS
Track:
• Number of children growing food
• Amount of produce grown
• Families reducing grocery dependency
• Community volunteer hours
• Soil regeneration partnerships
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EXPANSION PATH
Year 2
Launch LifeLab Host Certification
Train 10 local hosts
Charge $2,000 per certification
Revenue = $20,000
Provide curriculum, templates, safety protocols, brand assets
Collect small annual license fee
Now it becomes scalable.
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RISKS
• Weather dependency
• Inconsistent attendance
• Burnout from over-teaching
• Overcomplicating curriculum
Mitigation:
Keep it seasonal.
Keep it simple.
Cap group sizes.
Document everything once.
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WHY THIS WORKS
This solves:
Health anxiety
Food insecurity
Skill dependency
Community fragmentation
And it feels good.
People pay for:
Connection.
Competence.
Community.