CoCreator - Session 3 "Identity" and Essence

CoCreator - Session 3 "Identity" and Essence
CoCreator - Session 3 "Identity" and Essence

One idea.
One customer.
One offer.
One clear path.

https://rorycallaghan.com/before-we-start-session-1/

Then Session 1. Inside out creation.

https://rorycallaghan.com/session-1-inside-out-creation/

Then Session 2. Story and one customer.

https://rorycallaghan.com/session-2-cocreator-incubator/

Read in order.
Do not rush.

This is the foundation for building anything cleanly.

Week 2 | Session 1 "Identity and Essence"

Last weeks Steps

Next Steps & Tools

Complete the steps above and then add them in layer by layer.

ChatGPT - Personal “Soul” Brand Alchemist
Soul-aligned brand clarity and voice in 7 steps, ending in one platform expression and full summary

To begin ask the GPT, "let me add layers and personal writing one by one first and then run me through the process"

TOOLS for expression

If you love writing, take your story, copy and paste it in full to personalise the GPT first in your own words.

I help X person, Solve Y, or Lesson Z

Viral Blog Template (writers)

Rory Callaghans Blog Template from his SelfCare Book Writing Journey (Neuro-Somatic 7-Step)
Rory Callaghan Blog Template (Neuro-Somatic 7-Step)

AYA, a GPT with a VIRAL template embedded

ChatGPT - AYA | Personalized Blog Writer 2.0
Warm, structured writing partner combining emotional storytelling with evidence-based SEO authority.

TOOLS to express it

https://medium.com/

Medium, just practice without attachment sharing stories to help others and play with talking to your one customer.

For the VIDEO creators (Turn it into 90 second videos)

Template

Again, insert your story first and then use this temaplte to create videos, and series for your ONE customer or ONE offering.

NEUROVIRAL VIDEO SCRIPT TEMPLATE - 7 elements prompt
Turn the topic ‘overthinking that never stops’ into a 60–90 second short-form video script for high-performing, nervous system-aware women who feel burned out and disconnected…
Why 2026 Belongs to Intellectual Influencers
For a decade, platforms rewarded visibility. Aesthetics. Lifestyle signalling. Vibes over value. Now the system is rebalancing.

TOOL to automate expression "Blotato"

Film it when you are in it, spend 2 hours on a sunday, create content rather consuming it, schedule it and lead it towards your next offering

Blotato - AI Content Engine
Blotato combines 8-apps-in-1 to streamline content creation across multiple platforms. You can create new content, repurpose any existing content, manage prompts, schedule and publish posts, generate AI images, cross-post on platforms, and generate high-quality faceless AI videos.So you can focus on your main business, while growing your brand/audience in a few hours per week.

CHOOSE 1 channel where your one customer is

  • Porfessionals - linked in
  • Youtube - Learning 15 minutes plus
  • Tik Tok - 6 minute lessons
  • Instagram - More for performative, fashion, external image attraction

Learn more - From WHY - Essence > Next How and What

People dont by what we do, they buy why we do it