How to launch anything without paid marketing | Keep it human
You start with giving. Before Ads
Start with why you care.
Get clear on one person.
Make sure 100 people know.
Give value before asking.
Invite directly.
Follow up.
Do this and 10 to 20 percent will move.
Avoid this and nothing happens.
QUICK LAUNCH IN 5 STEPS
ONE CUSTOMER
Get clear on one person.
• Their problem
• Their goal
• The result you help them get
100 LIST
Write 100 names.
People who could be that person.
GO GIVER
Lead with value.
• Give first
• Offer 1 to 2 spots
• Share why you care
INVITATION VIDEO
Create one simple video.
• Who it is for
• What it solves
• How to join
Send it with a clear link.
INVITE 100 PEOPLE
Message your list.
• Personal
• Direct
• Ask permission
10 to 20 will join if you do the work.
That’s it.
No ads.
No noise.
Clarity.
Giving.
Invitation.
Send the first message.
1.START WITH GIVING
Before strategy. Before selling.
Decide why you are doing this. "START WITH WHY" Remember
Use this:
https://rorycallaghan.com/the-go-giver-stop-chasing-money-start-giving-value/
• Who do you want to help
• Why do you care
• What value can you give right now
If this is weak, everything feels forced.
If this is strong, everything flows.
People feel intention.
2.ONE PERSON. ONE PROBLEM. ONE OUTCOME
Pick one real human.
Use this:
https://rorycallaghan.com/master-one-customer-system-os-100-questions-to-identify-the-magic-person/
• What are they stuck in right now
• What have they tried for years
• What do they secretly want
Define the shift.
Before to After
If this is vague, nothing converts.
3.BUILD YOUR 100 LIST
No ads. No funnels. No noise.
Just names.
Read this:
www.rorycallaghan.com/100-magic-list-proximity-activation-the-first-real-move-where-most-freeze/
Use this EXCEL template:
https://docs.google.com/spreadsheets/d/1jNSjQB-kV-0Y3gE7-peKSF_12oFAf8bAch-LbX24LVs/edit?usp=sharing
• Write 100 names
• People you know
• People you want to know
• People already living the problem
Goal is simple.
100 people know about your program.
4.PAY IT FORWARD MOVE
Now invite through giving.
Offer 1 or 2 spots.
Explain:
• Why you built this
• Who it is for
• Why you care
Then:
• Ask them to follow
• Ask them to tag 2 people
7 day window.
4.CONTENT THAT EARNS TRUST
Do not sell first. Show first.
Use this:
Create:
• 1 invitation video
• 10 value videos
Each one solves a real problem for that one person.
They should feel seen.
5.THE MASTERPIECE WINDOW
This is where conversions happen.
Run this 1 to 2 weeks before your program starts.
80 percent of people decide here.
Do this:
Option 1. In person workshop
• Teach the core idea
• Give real value
• Invite at the end
Option 2. Online masterclass
• 30 minutes on Zoom
• One clear topic
• One real problem solved
• Direct invitation at the end
This is the work most people avoid.
If you have already done 1-10 events, then go back to those people and lsits where you hace already earned trust and let them know about your next step and invitation, most are waiting for it.
6.100 DIRECT INVITATIONS
From your 100 list:
• Send a personal message
• Voice note or video
• No script
Say:
• What you created
• Why you thought of them
• Ask permission to share more
Then ask:
Who do you know who needs this
Do not assume people know.
7.SALES. SIMPLE AND HUMAN
Reality:
• 8 to 12 touch points
• People need time
• Most will not decide on call one
Your job:
• Be clear
• Follow up
• Stay present
If they don’t open the link, you didn’t sell
If they are confused, you didn’t explain
If you disappear, you didn’t finish
Rory Callaghan
8.PARTNERSHIPS
Find people who already have your person.
Offer:
• Free spot
• Real experience
In return:
• Testimonial
• Share
9.FIRST PROGRAM = PROOF
Focus:
• Results
• Testimonials
• Confidence
Rule:
Do not lose money
At worst break even
Even 5 to 10 people is a win.
Run it like 100 people are watching.
10.SECOND PROGRAM = GROWTH
Now:
• Raise price
• Refine message
• Expand reach
11.NON NEGOTIABLES
• 100 people know about your offer
• 10 to 20 percent will join on average
What fails is not the model.
It is avoidance.
Final truth.
Giving creates trust.
Trust creates attention.
Attention creates opportunity.
Two feet in.
Open the sheet.
Write the first names.
Start giving today.
Why this marketing works - References
Keep it human
Rory Callaghan
Rory Callaghan
Rory Callaghan
Rory Callaghan